"Twitter has a bad track record for launching new products in general. Twitter, which has largely provided the same core service for its entire existence, has a history of introducing new products that fizzle within a matter of months. Meanwhile, Twitter and Facebook have yet to demonstrate that they're serious about making a run on Clubhouse. Clubhouse is also a dedicated live-audio platform whereas Spaces still feels ancillary to Twitter's main event: text. (It does ask users for access to their phone contacts, which has raised privacy concerns). Clubhouse created its own social graph and doesn't rely on users importing their networks from Twitter or Facebook. Six years ago, Twitter was able to kill off the live streaming app Meerkat within weeks of its launch simply by cutting off Meerkat's access to its social graph - the digital connections that users build up on social media platforms. But if rivals such as Twitter and Facebook are truly committed to making live audio a central feature on their platforms, it could be a challenge for Clubhouse to compete at scale.Ĭlubhouse has done a lot to give itself a moat. The buy-in from Silicon Valley notables and Hollywood celebrities has helped considerably. Clubhouse has captured the zeitgeist and has a major head start over its would-be competitors. In the social media space,the question now is who owns live audio's future. Technology is geared toward reducing friction it's easier to talk than to type. But a pandemic aside, the shift to live audio feels like an obvious evolution. The experience feels especially "fresh" after a year in which most people have been stuck inside, longing for connection - and yes, Clubhouse's rise may not have happened quite so fast in normal times. "It’s a fresh experience that brings humanity and context to online social engagement." "Clubhouse is about a real-time exchange of ideas, not just consuming highly-edited, static content," Andrew Chen, a partner at Andreessen Horowitz, wrote in a recent blog post explaining the venture capital firm's investment in Clubhouse. Whatever the case, it's clear that live audio has an important and enduring place in social media's future, in large part because it has features other services don't: the ability to talk publicly or "podcast" in real time at zero cost the ability to distribute that conversation to a network of followers (and their followers) at zero cost the ability for audience members to become speakers with a simple raise of the hand (and permission from the host). Daniel Ek, the co-founder of Spotify, said this week he believes on-demand programming (read: podcasts) will maintain their supremacy over this new, live offering. Tech analyst Ben Thompson believes Clubhouse will revolutionize audio and surpass podcasting in terms of importance and popularity. Just how popular social audio will become is still open to debate. "The idea is to bridge the gap between what's text-based and something more human. "When we think about conversation and communication, voice is a natural extension of that conversation," Nikkia Reveillac, Twitter's head of research, said about Spaces. Spotify is experimenting with live podcasting tools, a source there confirmed, and the entrepreneur and Dallas Mavericks owner Mark Cuban is launching a live podcast app called Fireside, where speakers can sell tickets for their events. Facebook is working to add live audio features to its existing products and testing a stand-alone audio app, according to three sources at the company who were not authorized to discuss the plans publicly. Twitter has already started rolling out Spaces, which replicates the Clubhouse experience.
#CLUBHOUSE ACTIVE USERS SOFTWARE#
The meteoric rise of Clubhouse, which a person familiar with the matter who was not authorized to speak publicly said is now valued at more than $1 billion, has drawn the attention of Silicon Valley's social media giants, software developers and investors, many of whom believe that live audio represents the next phase of social media - or, at the very least, a long-overdue addition to the current text-, photo- and video-based experiences. On a rare night you might get Tesla CEO Elon Musk, the rapper Drake or media mogul Oprah Winfrey in a conversation, but most of what's on offer are rambling, informal conversations among people - influencers, investors, marketers, journalists, sorority members, bitcoin enthusiasts, basketball fans and many more - that command an audience of anywhere between zero and 6,000 people, anyone of whom can be invited by the hosts to join in. Less than a year later, with 10 million users and counting, Clubhouse feels like a virtual South by Southwest, comic-con, corporate retreat and citywide block party all rolled into one.
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